This post presents a short making-of Dacia Plant's PuffyPuf commercial.

Dacia Plant is an established local maker of natural supplements. For their line of products for children, I was asked to design and supervise this 20-second commercial while using a cartoony look.
I did the concepts for the backgrounds and clothes, redesigned some of the branding elements ( the angel ), 3d tracked the footage, animated frame by frame some of the background elements and did the compositing. I also created 3d animated clothing used for receiving early feedback from the client and for the animator to use as a reference.

DSG animation + vfx

Design, layout, compositing: Vlad Pășcanu
Animation: Andrei Ebi, Vlad Pășcanu
On-set supervising : Dragoș Ștefan